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Events & webinars
On-Demand WebinarDecember 2024On demand

ProcureTech & Certa Webinar | GenAI & the Supplier Lifecycle

We recently hosted a webinar with ProcureTech on generative AI and the supplier lifecycle, featuring insights from industry experts Adrian Bower (CPO of Entain), Huso Hasanovic (Executive Director of Digital Sourcing & Procurement at Estee Lauder Companies), Lance Younger (CEO of ProcureTech), and Jag Lamba (CEO of Certa).

One key takeaway: generative AI is not a threat, but an opportunity to make procurement jobs more enjoyable and strategic.

As Huso noted: "GenAI is our opportunity to accelerate the catch up... It's incremental value, right? It's our opportunity actually to make our jobs fun."

By automating administrative tasks, procurement professionals can focus more on thinking through business scenarios and developing strategies - the aspects that drew many to the field in the first place.

Curious to learn more? Watch the full webinar.

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